London Groove opened in 2004 and have been promoting R&B nightclubs in the West End and now have moved their parties to the City of London venues. They are soon to celebrate their 10th year in April and have gone from a small guest lists company to a leading brand. London groove are a reputable R&B party events company that is staffed by over 20 members and organises over 1000 people to their Friday and Saturday parties on a weekly basis.
London Groove was the founder of the Soul Saturday’s night and was the creator of the Saturday night R&B parties at the Anthologist nightclub in 2010. The Anthologist bar is a restaurant in the day but London Groove knew how to convert it to the Anthologist club to the most popular weekly R&B nightclub in London.
London groove went from start up in 2004 at the Empire Lounge West end Leicester square nightclub (now the casino) to arranging and organising on average 500people every single weekend at the Anthologist nightclub on the Saturdays. They have their London DJs (a couple from our agency) and have a strict policy of original Old Skool R&B Hip Hop, Garage along with some of the new Commercial R&B hits – the music is always more Old Skool R&B dominated.